CashBag
The Cash Back Cryptocurrency
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Start: 2018-03-12 | End: 2018-04-09
CashBag.io is a transactional cash back token that allows users to get discosunts and cashback on online shopping. Advertisers also redeem their tokens for advertising. On CashBag's marketplace, users are able to sell, cash and trade their rewards. Currently the company has 130,000 customers and 2500 suppliers in six international markets.
EXTERNAL ADVISOR
EXTERNAL ADVISOR
CO-FOUNDER / CEO
CO-FOUNDER / BUSINESS LEAD
CO-CTO / SOFTWARE DEVELOPMENT
CO-CTO / SYSTEMS ENGINEERING & SOFTWARE DEVELOPMENT
CMO / BUSINESS DEVELOPMENT & ADVERTISER SALES
USER COMMUNICATIONS & MESSAGING
USER EXPERIENCE & FRONT END DESIGN
ANALYTICS AND DATA SCIENCE
Extend marketplace to enable members to list and sell their own goods in a secure, high trust environment using smart contracts to execute and guarantee transactions and delivery. Add Social Tools, enabling direct peer-to-peer (member-to-member) communication & transactions, including gamification elements to drive adoption, usage and social sharing of the platform, merchants and products featured on it. As cashbag evolves we envision the service becoming an invaluable and trusted part of members everyday life.
Launch Debit Card Launch linked Debit Card in US Market, with other markets to follow
Native Ad Engine Launch ad engine including audience targeting, ad creation and redemption of CBC for advertising spend using smart contracts to execute advertising buys on the platform Stage 3 Targeted Customer Acquisition (US / CA)
MarketPlace & Core Market Expansion Launch CashBag marketplace, integrating merchant data feeds with 150,000 distinct products. Launch AI Natural Language UX independent shopping assistant Stage 2 Targeted Customer Acquisition (EMEA / AUS / NZ)
Advertiser Transactional Advertising & Member Wallet Integration Launch Advertiser Self Service Portal including wallet enabling token-to-advertising transaction processing and currency = CB swaps through smart contracts. Launch expanded member interface showing token values, cash and cash equivalent values and tools for executing swaps, redemptions and withdrawals.
Token sale architecture & smart contract development including token buyer/member wallet launch.
Stage 1 Targeted Customer Acquisition (EMEA / USA / APAC) Investigate high yield focus markets for expansion marketing plan. Android App Launch Merchant base growth to +500 User adoption growth to 130,000 members Scale staffing, systems and business processes Planning for product evolution to decentralized architecture and blockchain implementation. Tokenonomics finalization & implementation research. Build MVP advertiser smart contracts.
CashBag Soft Launch South Africa Organic growth to 180 merchants Development Continues Platform supporting Multicurrency Wallet Development Desktop toolbar Development
Core CashBag.co Application Development and Alpha MVP BizDev secures initial +100 merchant partners Beta development & live site launch.