CashBag

The Cash Back Cryptocurrency

Ended

Start: 2018-03-12 | End: 2018-04-09

CashBag.io is a transactional cash back token that allows users to get discosunts and cashback on online shopping. Advertisers also redeem their tokens for advertising. On CashBag's marketplace, users are able to sell, cash and trade their rewards. Currently the company has 130,000 customers and 2500 suppliers in six international markets.

Team

Marc Kenigsberg

EXTERNAL ADVISOR

Jason Hung

EXTERNAL ADVISOR

Jonathan Miller

CO-FOUNDER / CEO

Kirsty Henderson

CO-FOUNDER / BUSINESS LEAD

Eugene Benade

CO-CTO / SOFTWARE DEVELOPMENT

Nicolaas Venter

CO-CTO / SYSTEMS ENGINEERING & SOFTWARE DEVELOPMENT

Jonathan Meanwell

CMO / BUSINESS DEVELOPMENT & ADVERTISER SALES

Divan Bower

USER COMMUNICATIONS & MESSAGING

Maggie Benson

USER EXPERIENCE & FRONT END DESIGN

Ryan MacGeoghan

ANALYTICS AND DATA SCIENCE

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ICO Milestones

Beyond

Extend marketplace to enable members to list and sell their own goods in a secure, high trust environment using smart contracts to execute and guarantee transactions and delivery. Add Social Tools, enabling direct peer-to-peer (member-to-member) communication & transactions, including gamification elements to drive adoption, usage and social sharing of the platform, merchants and products featured on it. As cashbag evolves we envision the service becoming an invaluable and trusted part of members everyday life.

Q2 2019

Launch Debit Card Launch linked Debit Card in US Market, with other markets to follow

Q3 2018

Native Ad Engine Launch ad engine including audience targeting, ad creation and redemption of CBC for advertising spend using smart contracts to execute advertising buys on the platform Stage 3 Targeted Customer Acquisition (US / CA)

Q2 2018

MarketPlace & Core Market Expansion Launch CashBag marketplace, integrating merchant data feeds with 150,000 distinct products. Launch AI Natural Language UX independent shopping assistant Stage 2 Targeted Customer Acquisition (EMEA / AUS / NZ)

Q1 2018

Advertiser Transactional Advertising & Member Wallet Integration Launch Advertiser Self Service Portal including wallet enabling token-to-advertising transaction processing and currency = CB swaps through smart contracts. Launch expanded member interface showing token values, cash and cash equivalent values and tools for executing swaps, redemptions and withdrawals.

Q4 2017

Token sale architecture & smart contract development including token buyer/member wallet launch.

Q1-Q3 2017

Stage 1 Targeted Customer Acquisition (EMEA / USA / APAC) Investigate high yield focus markets for expansion marketing plan. Android App Launch Merchant base growth to +500 User adoption growth to 130,000 members Scale staffing, systems and business processes Planning for product evolution to decentralized architecture and blockchain implementation. Tokenonomics finalization & implementation research. Build MVP advertiser smart contracts.

2016

CashBag Soft Launch South Africa Organic growth to 180 merchants Development Continues Platform supporting Multicurrency Wallet Development Desktop toolbar Development

2014 - 2015

Core CashBag.co Application Development and Alpha MVP BizDev secures initial +100 merchant partners Beta development & live site launch.