Shping Makes Shopping Smarter


Start: 2018-02-22 | End: 2018-03-23

Shping aims to assist their users in making safer, well-informed decisions about the products they acquire. Now by just scanning the barcode, users can get all the necessary information about a product, for example on its origin, certifications or whether it's genuine in order to confirm the product's authenticity.


Gennady Volchek

Chief Executive Officer & Founder

Andrei Kucherov

Chief Technology Officer

Tony Lee

Chief Marketing Officer

Evgeny Markelov

Chief Executive Officer Shping Moscow Office

Maria Mcinally

Customer Service / Account Manager

Nurul Huda Ab Hamid

ASEAN Corporate Sales Manager Shping Singapore Office

Sasha Xie

Business Development Manager China

Evgeniy Srednyakov

Implementation Projects & Business Development Director

Christine Rianne

Head of Product Recall Data Excellence

John Wesley Salvador

Senior Developer

Anton Jabchinskij

Erlang Developer

Maria Arshava

QA Manager

Ivan Vasliev

Erlang Developer

Kirill Lyubimov

Mobile Developer

Dimitri Moryashov

DevOps Engineer

Absan Abdulhafedh

Community Manager

Jorij Abraham

Managing Director, Ecommerce Foundation

Lukas Sieber

Executive Director North America, Greater Zurich Area (GZA)

Leanne Kemp

Founder & CEO at Everledger

Sergey Sergienko

CEO of

Adam Posner

CEO & Founder - The Point of Loyalty


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ICO Milestones


Shping App and back-end platform officially released in Beta.


AuthenticateIt rebrands into Shping. The platform’s features are streamlined and merged into properly de ned modules. Shping App and back-end platform of cially released in Beta.


In response to a compliance requirement by an infant formula company to implement traceability, Authenticateit has developed a new module that can track Raw Materials. Authenticateit signs a strategic partnership deal with Russian Government-owned Federal Service for Veterinary and Phytosanitary Surveillance - Rosselkhoznadzorand. Authenticateit establishes a partnership with China Inspection & Quarantine Services (CIQ) to facilitate 24-hour border clearance for perishable goods imported into China.


App improvement enables App to scan any GS1 standard barcode not just GS1 Datamatrix and Databar and link user to the product-related information. The platform can now work with other trusted data sources which make App relevant to any product that has a barcode. The application gets new features to support Socialization and Rewards. Authenticateit signs a strategic partnership deal with New Zealand government-owned food safety and quality assurance company AsureQuality and gains access to another data source. The United Nations, engaged by China Asia-Paci c Smart Agricultural and Food Safety Industrial Project select Authenticateit as the exclusive track and trace solution for the province of Changchun. (Project commences in 2018). Authenticateit is selected by the 3rd largest e-commerce platform in China, DHGate to support product authentication for products sold via the DHGate platform. Authenticateit partners with GS1 Russia, GS1 Azerbaijan and GS1 Malta.


The initial version of Authenticateit is introduced. The system supports basic supply chain management for brands and retailers and the product database is a list of records with prede ned attributes. The company conducts a year-long trial of its platform with select clients to ensure that the system works and their needs are being met. During the trial based on business requirements, more advanced modules and features are developed including support for outsourced manufacturers and grey import protection. GS1 Australia selects Authenticateit as a technology partner. An enterprise application is created for implementing serialization at manufacturer’s factories. Authenticateit is presented with an iAward, winning rst prize in the State of Victoria as a consumer product of the year. The IPM platform used by World Customs Organisation begins partnering and integrating Authenticateit which helped brands protected by Authenticateit solution to cross borders in over 68 countries. Authenticateit presents at the GS1 Global Forum and partners with GS1 Singapore, Authenticateit is selected by the 3rd largest e-commerce platform in China (DHGate) to help with product authentication for products sold via DHGate platform. Leading European Brand protection law rm Novargraaf has partnered with Authenticateit to help their customers to protect their IP


AuthenticateIt implements GS1 standards for products and serialization and traceability Authenticateit builts Authenticateit App - an interface for consumers to leverage traceability data for the purpose of product authentication


The company was founded with a vision to create a tool that will help consumers to verify the authenticity of the product prior purchase. Authenticateit commences research and development.