TokenStars TEAM

First celebrity management platform

Ended

Start: 2017-12-20 | End: 2018-02-28

TokenStars has already raised $4.9 million for the ACE token sale and is listed on the OKEx, a top-10 digital asset trading platform. It is the world’s first celebrity management platform on blockchain which provides advanced tools and incentives for meaningful and deeper interaction between advertisers, fans and their stars. TokenStars has already included a decent number of sports stars in its team.

Team

Ksenia Chabanenko

Marketing & PR Advisor

Alexander Stratilatov

Brand Partnerships Advisor

Eugeny Kuznetsov

User Acquisition & Retention expert

Edgar Kampers

Blockchain advisor

Wulf Kaal

Blockchain advisor

Nicolay Danilov

Blockchain advisor

Tomoaki Sato

Blockchain advisor

Elena Masolova

Investor

Victor Shpakovsky

Investor

Andrej Rusakov

Investor & Business Advisor

Evgeniy Potapov

CTO

Pavel Stukolov

CEO

Aler Denisov

Smart-contract Developer

Timur Gavrilov

Head of Product

Irina Shashkina

Marketing Director

Madina Hooke

Head of Sponsorships

Mikhailius Derkach

Design advisor

Nick Grigoriev

Head of Support

Lena Mintz

Head of PR

Irina Soshinskaya

Localization manager

Michael Zak

COO, Head of Celebrities ICO

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ICO Milestones

H1 2019

- Module #6 Betting release - Module #7 Bounty Fan Club release - Module #3 Star ICO “Income Tokenization” release - Run Marketing based on the measurable KPIbased and transparent Framework - Set up the predictable Scouting process, running on a solid and measurable basis - Create and maintain cohort finalization and cohort management framework - Build a network of strong representatives in the most important sport and entertainment hubs worldwide

Q4 2018

- Module #7 Bounty Fan Club release - Module #2 Star ICO “Time Tokenization” release - Run Marketing based on the measurable KPIbased and transparent Framework - Monitor performance, adjust assessment criteria, prepare for the contract renewal - “Customer Success” Organization establishment for all TAs - Sign sponsorship deal (brought by a promoter) - Build sales volume via internal advertising sales department

Q3 2018

- Module #8 Fans Communications with Stars release - Module #1 Talent Support release - Global Marketing and PR activities targeted at all the main TAs - Run Marketing based on the measurable KPI-based and transparent Framework - Establish special projects and PRpartnerships to grow the awareness - Finalize the first Cohort Selection - Empower promoters with tools and information - Build small, agile internal advertising sales department

Q2 2018

- Players scouting analytics automation - Users’ analytics dashboard to follow the project KPIs - Players scouting analytics automation - Module #12 Ecommerce release - Promoters’ activity personal dashboard - Global Marketing and PR activities targeted at Sponsors - Establish a structured marketing framework for all the main TAs (target audiences): funnels, content, marketing automation - Hold first Junior players assessment sessions - Produce advertising pitch decks for Promoters - Produce PR media kits for promoters

Q1 2018

- TEAM Tokens creation - DCV mechanism, Module #5 Voting release - Players’ Application Submission - Scouts’ activity personal dashboard - Module #4 Talent Scouting release - Website newsfeed for Talents - Global Marketing and PR activities targeted at young players and their coaches - Global Marketing and PR activities targeted at fans to take part in Charity Activities and get aware of the Platform - Start internal scouting Activities - Empower Scouts with more tools and information - Produce tutorials for the Scouts, Promoters and other internal training materials - Release internal Player assessment report - Finalize the typical agreement with the player - Sign two more sponsorship deals With the Brands

H2 2017

- Website - ACE Tokens creation and distribution - Module #9 Contest and Charity release - Partnership agreements with sports media - Partnership agreements with 3-6 Celebrities to support Charity Activities on the Platform - Global Marketing and PR activities targeted at fans to take part in Charity Activities and get aware of the Platform - 100+ customer discovery interviews with coaches, retired players, aspiring players and their parents - Determine 10 potential ‘target’ PROs - Sign 2 PROs - Build the core team (Development, Scouting, Marketing) - In-depth research of the industry as well as 5 Job interviews with Sports’ agencies employees to better understand their business model, pain points, opportunities for disruption - Tennis, Soccer and other Sports advisory board assembly - Business advisory board assembly - Sign first sponsorship deal With the Brand