WatchUGot is a social networking app based on Ethereum that provides users with the tools and platform to develop community fundraising campaigns. It has combined the crowdfunding components of GoFundMe with the social aspects of Facebook and Instagram on a blockchain. WatchUGot allows users to create and participate in fundraising initiatives for meaningful causes while being rewarded with real cash-value in the form of the WUG tokens. Its legacy (non-blockchain) version of WatchUGot is already live and available for download on Google and Apple marketplaces. WatchUGot is a blockchain-based social challenge platform that facilitates community building through social charity initiatives and rewards participants in the form of exchangeable cryptocurrency capital. The task of integrating and providing compensation to inspire charitable contribution is daunting and requires skilled developers and a monetization system of high utilitarian value to maintain economic viability. WatchUGot and ERC-20 WUG tokens provide such a system, by combining aspects of the legacy version and applying a tokenized incentive model with virtual, physical & non-fungible goods (badges/items) to transparently award community participants and charitable organizations.