WOM stands for 'word of mouth': the most powerful and effective form of marketing. The WOM Token connects brands with fans and rewards word-of-mouth recommendations. WOM is an ERC-20 token designed to allow brands and advertisers to make use of peer-to-peer recommendations. WOM token will enable brands and advertisers to directly access digital word-of-mouth conversations and reward creators for their product recommendations. The platform will be working on the blockchain platform based on Ethereum. Without mechanisms to measure these micro-interactions, word-of-mouth recommendations have largely remained untracked and unrewarded, until now. This platform is introducing the WOM Token to record, track and reward word-of-mouth recommendations on the blockchain, creating a simpler, smarter and more transparent form of marketing for everyone. To kick-start the process, WOM is partnering with YEAY, a fun, easy, and smart mobile video commerce platform. Launched in 2017, the YEAY app has a global network of creative, active and predominantly GenZ and millennial users. This makes YEAY the ideal platform to discover the power and flexibility of the WOM Token. In order to fund the development of the WOM Protocol and its Ecosystem, WOM Token Ltd. will hold a Dutch auction.